How can a small local business with no marketing budget use...

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Processes

Product

RFK Jr.’s new chronic disease agency faces a roadblock: Congress - statnews.com

Price

Perception

Place

‘Oh f**k’: Sean O’Malley describes how Merab Dvalishvili submitted him, admits ‘I don’t feel sad at all’ after loss - MMA Fighting

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

People

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

What do you think will be the biggest factor in determining whether Daniel Penny was justified in believing that Jordan Neely had posed a deadly threat in the manslaughter trial?

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Good marketing is doing this well.

SI cover model Livvy Dunne says she's being stalked in airports by 'middle-aged men' - NBC News

How can a small local business with no marketing budget use social media to attract more customers?

Read also: